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If your company markets products and services, here's a market you cannot afford to miss: the ever growing senior citizen segment. The numbers are telling. Current estimates peg this number at 100 million plus and growing. By 2026, the number is expected to represent 12.4 percent of India's population. Among these growing numbers, those nearing retirement or just retired should be of special interest to Companies engaged in healthcare, wellness, apparel, entertainment, travel and hospitality, among others. This is the silver segment that would look to these areas to fulfil long desired wants.

It is in this silver segment where marketing companies can discover gold - through the tailor made AdvantAge Card, being introduced by India's most respected senior citizen advocacy and welfare services provider, HelpAge India, a NGO with country wide presence.
  • Attractive discounts offered by a chain of preferred partners covering wide variety of goods and services
  • Social networking through web based community
  • Helpline based assistance services in healthcare, safety and security