Home >> About AdvantAge

The AdvantAge Card is all set to empower positive ageing! Now, join wellness programmes, avail medical facilities, even holiday, travel, shop, or be simply entertained, all at specially discounted prices. Introduced by HelpAge India, the pioneers of senior citizen policy advocacy and age care welfare services in India, this Card enables those fifty years and more to actively enrich their lives.
Products and services are currently available only in select towns and cities through specified Card partners but is set to expand based on stated needs of members and their preferred locations.


Currently HelpAge India serves the under privileged elderly through various services in the areas of financial assistance and medical help. It also supports grass roots NGOs across India working for the welfare of elderly. However even the more privileged senior citizens in India need assistance and emotional support. They face problems of shrinking incomes post retirement, consequently reduced consumption, lack of assistance in performing outdoor chores, lack of peer group companionship, avenues for intellectual stimulation, lack of available paid and un-paid occupations and most importantly the crushing loneliness of old age.

HelpAge India is attempting to create an umbrella movement for retirees and those about to retire to address their emotional and physical assistance needs. This movement looks to provide the means to stretch the disposable income by making available a host of discounted product services and facilities. It would provide a social platform to allow the members to interact within the group and also access training, vocational, occupation and other opportunities.